A rose by any other name...

For those unfamiliar with us you may find yourself wondering, what’s up with these names? The titles bestowed upon our spirits definitely don’t follow the standard tropes of most spirits.You may ask,Have they abandoned all logic and sense of normalcy?!Will things ever be the same again?!Is this real life?!Well fear not. Though not readily apparent there’s a definite idea behind all of our spirits. You see, with most traditional spirits there are longstanding histories and key players along the way. However, the entire point of craft distilling is to break from the traditional and mainstream. We don’t have a longstanding lineage to trace our spirits back to.Some folks might tell you otherwise… most of them are lying.In the case of whiskey, things tend to go one of two ways, The Scotch Approach, and the Bourbon.Nearly every Scotch whisky is named for the place of its heritage. This makes sense for a couple reasons. Firstly, though small, Scotland’s various regions produce vastly different styles of malt. If you know happen to know where Glen (insert hard to pronounce Gaelic name here) is, then you have a good idea of what that whisky will taste like. Secondly, at least for anyone not from Scotland, the names have an exotic and romantic tone to them. Which brings us to Bourbon. If Bourbon was named the same way Scotch was we’d likely have things like Dead Possum Road and Cat Piss Holler Bourbon.Yum.So, for Bourbon, most of them are named for key figures in the brands’ history.Typically, old dead white guys.Stroll down the bourbon aisle sometime and take a count of how many times you see the word “Old” or how many names of people you’ve never heard of are there. There are of course exceptions, but not many.So, for craft distillers to follow suit is entirely disingenuous.We don’t have that history. I’m a first-generation distiller, straight from the kitchen. So, when we started talking about naming and branding we looked to our close cousins in the brewing world.Craft brewers take all kinds of approaches to naming their work. Due to the number of them, things sometimes get quite strange even. For us, we did the same and tried to find a correlation between our spirits, their history and the names that had a nice ring to them. In the coming weeks I’ll talk a bit about each of our spirits, their inspiration, and the reasoning behind them.Before I leave you though I’ll start with our most obvious… Dear Johnny.The whiskey our distillery was founded on was meant to be a new style.Anyone who knows me knows how much I love all styles of whisk(e)y. However, there’s enough of it already out there. We wanted to create something new.Inspired by the past but looking toward the future.Anachronistic Alchemy.We eventually developed a whiskey distilled from a near equal split of barley, rye and oats with the inclusion of roasted and chocolate barley for flavor. Then, to marry the essence of smoky Scotch with the full bodied flavors of Bourbon, we re-distilled a portion of it over smoked apples.Voila! Dear Johnny.As in Johnny Appleseed.He spent quite a bit of time here in Ohio.So, there you have it, two world renowned styles combined and taken to another place with a regional twist.Next up, Writer’s Block…